Imagine Lounge | Branding
  •  Imagine Lounge™
    Identity Design & Development
  • 1) Inspiration

    The Arctic Tern breaks worldwide records in his annual heroism of migrating from North Pole to South Pole, going from under zero to extremely hot temperatures, traveling more than 70.000kms and sightseeing the whole world.
    This specie travels enormous distances, looking up for the comforting heat and life than comes with the sun.

    But how they do it? How these little creatures are capable of such unique accomplishment?
    They have great clear objectives and they organize and work in team to adapt to different contexts and scenarios, with coordination ability like no one seen before in the animal kingdom.

    From Arctic Ocean, over Atlantic Ocean, to places like Tierra del Fuego or Australia, they fly in a huge group that split up into smaller groups later, to make it on time to different destinations.
  • Migration map of the Arctic Tern
Client Description
Imagine Lounge is a IT company located in Uruguay and Chile, South America.
Fields
Art Direction, Graphic Design, Branding
Date
2011