I WANNA™ | Naming + Identity
  • I WANNA™ 
    Naming & Identity Development
  • At ICK studio we faced the challenge of designing and developing a new clothing brand for the women's fashion market that would be launched in Spring-Summer 2012. We created an internal work plan which cleared the exact path to the pursuit of our objectives which can be summarized in the creation of the conceptual heart of a new brand of clothing and made it visually tangible.

    ICK's creative and marketing departments worked closely with its designer to resolve challenging questions like: What is the spirit of I WANNA? What would be the best name? What aesthetic will be used? Who is our target audience? What would be the tone and manner of speaking to our audience? What kind of photographs would be used? What would the logo be like? And a number of other questions that would define I WANNA in a three-dimensional way. Finally, we added local renowned stylists and fashionistas to our staff to resolve important principles that contributed positively to the intimate approach of I WANNA to its consumers. With these results, we started working on the following areas:

    Branding, Naming & Design and Development of Identity.

    After a detailed study of the products, we conceived possible meaningful names for each of them. Following the concept guidelines and using refined criteria left us a name true to the brand essence: I WANNA, a name with which the target audience would feel absolutely identified. Then we translated that to the design area that would shape the visual heart of the brand, a process of great creative interaction that would define the consumer's perception of the product and the aesthetic success of communicating it in all aspects. As a result we obtained the visual elements of a serious, yet relaxed brand, with a solid body, character and strong personality that reflected the quality and style of its clothes.

    This was the result:
  • Business Cards Spot UV
  • Clothing Labels 
    (With the QR Code that redirects to I WANNA Facebook Fan Page)

Client Description
I WANNA is a new clothing brand for the women's fashion market.
Fields
Branding, Art Direction, Fashion
Date
2011